Graphic Design-IV (Practical)

Paper Code: 
VAA(G) 424
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to-

  1. Identify the target group
  2. Demonstrate professional competence/depth of knowledge within their field of study
  3. Demonstrate the ability to create and develop original concepts, build prototypes, integrate feedback and carry projects through to the production process
  4. Develop a critical iterative process and criteria for assessing research, information and design outcomes.
  5. Cultivate working methodologies and formal agility across media and platforms

 

COURSE OUTCOMES:

 

Course

 Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Paper Code

Paper Title

 

 

 

VAA(G) 424

 

 

 

 Graphic Design-IV

(Practical)

 

 

 

 

The Students Will Be Able To-

CO104: Utilize persuasion theories and advertising strategies when developing an advertising campaign

 

CO105: Assess an institution’s advertising needs and recommend solutions that can be carried out via different medias

 

CO106: Construct the image of a business as a whole rather than of a single product or service

 

CO107: Create and maintain goodwill about the organization in the market

 

CO108: Identify and understand the various advertising media in context to target audience of the institute

 

 

Approach In Teaching:

Tutorials, Demonstration, Guided Exploration, Guided Activity

 

Learning Activities For The Students:

Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn

 

 

Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT:

  • To design an institutional ad campaign taking traditional and modern media.

Submission:   1 Major Campaign

                        1 Mural Design for the same organization.

Academic Year: 
2020-2021
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