Coming soon
Graphic Design (Practical)
The course will enable the students to analyse the company's objective and develop a suitable brand identity. Express and critically evaluate the creative ideas. Gain proficiency to organise and apply various design elements and principles to the design effectively.
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Learning Outcome (at course level) |
Learning and teaching strategies |
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Course Code |
Course Title |
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24VHA225(A) |
Graphic Design (Practical) |
CO50: Assess the needs of the client and plan the graphic designs to position the brand in the market through logos, symbols, typographical designs and solve a communication problem through layouts & sketches.
CO51: Connect and assemble the elements and principles of design to create a submission displaying their observational skills on Branding manually and digitally.
CO52: Integrate global needs to create logos, symbols, and typographical designs displaying an understanding and analysis of the brand manually and digitally considering professional ethics
CO53: Appraise the communication designs created in response to market needs and establish herself as a graphic designer.
CO54: Contribute effectively in course-specific interaction. |
Approach in teaching: Interactive Lectures, Discussion, Ideation, Tutorials, Assignments, Brainstorming, Demonstration
Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration. |
Layouts & Sketches, Continuous Assessment Test, Semester End Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions |
COURSE CONTENT:
Typographical layouts for print media and designing of symbol and logos
Submission: 5 Sheets
- Bob Gordon, 1000 fonts, Albertus to Zupra Sana, IVY Press
- Paul Shaw, Revival Type Digital typefaces Inspired by the past, Thames and Hudson
- Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
- Steven Liska, Business Graphics, Rockport Publishers
- Matthias Hillner, Basics Typography Virtual Typography, AVA Publishing SA
Suggested Reading:
- Per Mollerup , Marks Of Excellence The history & Taxonomy of Trademarks, Phaidon Press Limited
- A. H Hashmi, English Hindi Modern Lettering, Pustak Mahal
- Steven Heller & Louise Fili, Shadow Type, Thames & Hudson
- Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
