Label and Packaging (Practical)

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24CVAA505

Label and Packaging (Practical)

CO125: Portray the key elements of a packaging composition including placement, product & audience and the needs of the client to plan label & packaging through layouts & sketches.

CO126: Create a portfolio depicting the understanding of marketing research, target audiences, and how user profiles affect the packaging design process & corporate identity and display their observational & design skills of labels, primary, secondary & tertiary packaging manually and digitally.

CO127: Appraise the label & packaging designs created in response to market needs and establish herself as a graphic designer.

CO128: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion,

Ideation, Tutorials, Assignments, Brainstorming, Demonstration

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration.

Layouts & Sketches, Continuous Assessment Test, Semester End  Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions