Coming soon
Label and Packaging (Practical)
COURSE OBJECTIVES:
The course will enable the students to-
- Explain how the functions of Label & packaging impact on its design, with reference to historical and contemporary precedent
- Evaluate the requirements for label & packaging in response to a brief
- Develop & present packaging prototypes in support of a given product.
COURSE OUTCOMES
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Course |
Course Outcomes |
Learning And Teaching Strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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VAA 505 |
Label and Packaging (Practical)
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The Students Will - CO130: Identify the key elements of a packaging composition including placement, product, and audience. CO131: Develop an understanding of the ways in which marketing research, target audiences, and user profiles affect the packaging design process. CO132: Apply the knowledge of design principles and elements to create an aesthetically pleasing Label and packaging. CO133: Determines the priorities and expectations of the target group of the product. CO134: Designs corporate identity and label design related to the target group's profile. CO135: Choose the right kind of material and printing technique suitable for the product and the target market.
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Approach In Teaching: Discussion, Tutorials, Guided Activity
Learning Activities For The Students: Self Learning Assignments, Giving Tasks, Visualization, Free Exploration, Focused Exploration, Media Analysis, Think Aloud, Panel Discussion, Oral Explanation |
Daily Assignments, Observation, Student Teacher Interaction And Final Submissions |
COURSE CONTENT:
Exercise 1: Students will prepare 2 labels for any product in accordance with the Regulations of
concerned board
Exercise 2: Students will prepare 2 primary packaging in accordance with the Regulations of
concerned board
Exercise 3: Students will prepare 1secondary and 1 tertiary packaging
