Lettering & Typography (Practical)

Paper Code: 
24VAA233
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to classify Roman and Gothic type, their Anatomical detail. Student will learn the formation of letter and identify the tools and techniques of calligraphy. Create own typographical designs.

 

Course Outcomes: 

Course

 Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Course Code

Course Title

24VAA233

Lettering & Typography

(Practical)

CO12: Develop a balanced and harmonious layout that integrates the anatomy of typography and calligraphy while incorporating the visuals.

 

CO13: Experiment with unconventional uses of type to create compelling and innovative designs that reflect personal creativity and design preferences.

C014: Combine multiple typefaces within a single design to create a clear and effective hierarchy through size, weight, and style variations.

 

C015: Analyze the cultural significance of typography and develop the ability to critique typographic choices in projects and establish herself as a typographer.

 

CO16: Contribute effectively in course-specific interaction.

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Assignments, Brainstorming, Demonstration

 

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration

One Annual Practice Test, Daily, Layouts, Assignments, Observation, Student Teacher Interaction, Display and Final Submissions 

COURSE CONTENT:

Formation of Letters, Basic type Fonts, Introduction to Typography & Calligraphy, Slogan writing in Roman/Gothic with pictorial forms.

 

Submissions: 4 exercise

 

Essential Readings: 
  1. Gavin Ambrose, Paul Harris, The Fundamentals of Typography, AVA Publishing SA
  2. Timothy Samara, Typography Workbook, Rockport Publishers
  3. H Hashmi, English Hindi Modern Lettering, Pustak Mahal

 

Suggested Readings:

  1. Matthias Hillner, Basics Typography Virtual Typography, AVA Publishing SA
  2. Steven Heller & Louise Fili, Shadow Type, Thames & Hudson

 

References: 
  1. Understanding typography - Material Design
  2. Typography — Type Families, Classifications, and Combining Typefaces (freecodecamp.org)
  3. Beginning Graphic Design: Fundamentals of Design (gcfglobal.org)
  4. How To Learn The Basics Of Design: Ultimate Guide For 2023 (inkbotdesign.com)
  5. Visual Design Basics | Usability.gov
  6. Beginning Graphic Design: Fundamentals - YouTube
  7. Basic Design Elements and the Principles of Design - by UXPin

 

Academic Year: 
2024-2025
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