Marketing and Reproduction Techniques(Theory)

The importance of marketing
What is marketed?
Core concepts of marketing:
Needs, Wants and Demands
Products and Services
Value, Satisfaction and Quality
Exchange, Transactions and Relationship
Different philosophies of marketing:
The Production Concept
The Product Concept
The Selling Concept
The Marketing Concept &
The Holistic Marketing Concept
Marketing Mix: 4Ps – Product, Price, Place and Promotion
The Market

Importance of Marketing Research
Meaning & Scope
Classification of Marketing Research
Steps involved in Marketing Research
Techniques of Marketing Research

Line tone and Half tone
Relief or Letter Press (Introduction, Principle & Plate Making)
Planography or Offset (Introduction, Principle & Plate Making, Two Cylinder,
Three Cylinder & Four Cylinder Press System

Colour mixing principles
Colour separation method
Screen angles

Introduction
Principle
Cylinder Making
Flexo Graphy