PROMOTIONAL DESIGN – II (Practical)

Course

Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Course Code

Course Title

VAA(G) 325

Promotional Design – II

(Practical)

The Students Will –

CO80: Asses the importance of POP media in changing the end time buying decision of customer to plan the course of action for preparing POP

CO81: Identify the possibilities of experimenting in POP media considering the ethics of advertising to attract the customer

CO82: Evaluate the role of novelties for promoting the brand in short run and long run as per the need

CO83: Discover the items that can be given as novelty to the consumers for reminding them of the brand on daily basis and occupy a space in their conscious and subconscious mind

CO84: Generate multiple ideas for creating distinctive POP & novelty and get the approval on any one design from the client

CO85: Combine the design elements and principles to create an aesthetically appealing, useful and durable POP and novelties to promote the brand

Approach In Teaching:

Tutorials, Ideation, Selection, Development, Debriefing

Learning Activities For The Students:

Lateral Thinking, Self Learning Assignments, Giving Tasks, Experimenting

Continuous Assessment Test, Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions