Promotional Design II (Practical)

Paper Code: 
VAA(G) 325
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

This course will enable the students to-

  1. Explain the role of design in innovation
  2. Discover new ways of attracting the consumers stepping in the store
  3. Develop insights into actionable ideas and create an attractive design
  4. Demonstrate professional presentation

COURSE OUTCOMES:

Course

Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Paper Code

Paper Title

 

VAA(G) 325

 

 

 

 

Promotional Design – II

(Practical)

 

 

 

 

The Students Will -

 

CO79: Asses the importance of POP media in changing the end time buying decision of customer to plan the course of action for preparing POP

 

CO80: Identify the possibilities of experimenting in POP media considering the ethics of advertising  to attract the customer

 

CO81: Evaluate the role of novelties for promoting the brand in short run and long run as per the need

 

CO82: Discover the items that can be given as novelty to the consumers for reminding them of the brand on daily basis and occupy a space in their conscious and subconscious mind

 

CO83: Generate multiple ideas for creating distinctive POP & novelty and get the approval on any one design from the client

 

CO84: Combine the design elements and principles to create an aesthetically appealing, useful and durable POP and novelties to promote the brand

 

Approach In Teaching:

Tutorials, Ideation, Selection, Development, Debriefing

 

Learning Activities For The Students:

Lateral Thinking, Self Learning Assignments, Giving Tasks, Experimenting

 

 

Weekly Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT:

  • Design Minimum 3 Novelties on different topics
  • Point of Purchase media of two different products
Academic Year: 
2021-2022
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