Promotional Design (Practical)

Paper Code: 
VAA(G) 125
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to-

  1. Carry out the research to identify the packaging related issues
  2. Infer  the knowledge related to material, size, design and labels
  3. Modify the design to resolve the packaging related problems
  4. Create designs for outdoor media

 

COURSE OUTCOMES:

 

Course

 Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Paper Code

Paper Title

 

VAA(G) 125

 

 

 

Promotional Designs

(Practical)

 

 

 

 

The Students Will Be Able To-

CO24:Determine the priorities and expectations of the target group of the product

 

CO25:Design corporate identity and label design in a creative form which grabs attention of target market

 

CO26:Critically analyze product packaging and choose right kind of material in context with the relationship between packaging and material while designing

 

CO27:Discuss the role of packaging in product preservation and marketing and apply the theories of product packaging design

 

CO28:Employ tools and technology considering their roles in the creation, reproduction, and distribution of messages

 

CO29:Describe and respond to the audiences including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions

 

 

Approach In Teaching:

Tutorials, Ideation, Selection, Development, Debriefing

 

Learning Activities For The Students:

Lateral Thinking, Self Learning Assignments, Giving Tasks, Experimenting

 

 

Weekly Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT:

2 Package designs for any two different products.

To design various outdoor media.

 

Academic Year: 
2020-2021
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