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Graphic Design-I (Practical) [1]

Paper Code: 
VAA(G) 124
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to-

  1. Identify and assess the target audience and USP of a product or service
  2. List, Classify and analyse the social problems prevailing in the society
  3. Utilize Consumer Behaviour theory to develop a strong message strategy
  4. Develop a creative strategy and formulate media strategy
  5. Choose appropriate words, Illustration and colour scheme to grab the attention of target audience

 

COURSE OUTCOMES:

 

Course

 Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Paper Code

Paper Title

 

 

 

VAA(G) 124

 

 

 

Graphic Design-I

(Practical)

 

 

 

 

The Students Will Be Able To-

CO15:Acquire and apply copywriting skills.

 

CO16:Recognise different approaches for communicating the message (typographic, photographic, illustrative)

 

CO17:Identify and understand target audience and USP

 

CO18:Analyse and develop the concept and create interactive POP

 

CO19:Identify the problems prevailing in the society and develop an idea to resolve the same and make people aware

 

CO20:Predict how to select, plan, schedule, produce a successful advertising campaign

 

CO21:Infer the relation of content and visual and apply it according to the market requirements with appropriate colour theory

 

CO22:Discover different advertising medias and its effectiveness on target audience

 

CO23:Learn the application of different advertising appeals and approach

 

 

Approach In Teaching:

Tutorials, Demonstration, Guided Exploration, Guided Activity

 

Learning Activities For The Students:

Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn

 

 

Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT:

  • To design 1 Major Ad Campaign on any product taking traditional and modern media.
  • To design 1 Mini Campaign on any Social Problem.
Academic Year: 
2020-2021 [2]

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Source URL: https://visualarts.iisuniv.ac.in/courses/subjects/graphic-design-i-practical-1

Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/graphic-design-i-practical-1
[2] https://visualarts.iisuniv.ac.in/academic-year/2020-2021