Coming soon
Graphic Design-I (Practical)
This course will enable the students to-
- Identify and assess the target audience and USP of a product or service
- List, Classify and analyse the social problems prevailing in the society
- Utilize Consumer Behaviour theory to develop a strong message strategy
- Develop a creative strategy and formulate media strategy
- Choose appropriate words, Illustration and colour scheme to grab the attention of target audience
COURSE OUTCOMES:
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Course |
Course Outcomes |
Learning And Teaching Strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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VAA(G) 124
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Graphic Design-I (Practical)
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The Students Will Be Able To- CO15:Acquire and apply copywriting skills.
CO16:Recognise different approaches for communicating the message (typographic, photographic, illustrative)
CO17:Identify and understand target audience and USP
CO18:Analyse and develop the concept and create interactive POP
CO19:Identify the problems prevailing in the society and develop an idea to resolve the same and make people aware
CO20:Predict how to select, plan, schedule, produce a successful advertising campaign
CO21:Infer the relation of content and visual and apply it according to the market requirements with appropriate colour theory
CO22:Discover different advertising medias and its effectiveness on target audience
CO23:Learn the application of different advertising appeals and approach
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Approach In Teaching: Tutorials, Demonstration, Guided Exploration, Guided Activity
Learning Activities For The Students: Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn
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Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions |
COURSE CONTENT:
- To design 1 Major Ad Campaign on any product taking traditional and modern media.
- To design 1 Mini Campaign on any Social Problem.
