Course

 Course Outcomes 

Learning And Teaching Strategies

Assessment Strategies 

Course Code

Course Title

CVAA 603

Communication Design

(Practical)

The Students Will-

CO155: Identify the needs of target audience and translate the same through design for enforcing them to buy a product.

CO156: Compare the features with the competitive brand and appraise the features of client’s brand by highlighting the USP in the advertising message 

CO157: Develop a Big Idea and split it in a series of advertisements to occupy the space in the mind of  which can be correlated and remembered in the long run by the target group

CO158: Organize the various elements and principles of design for creating layouts to get an idea on visual representation 

CO159: Using the designing software's transform the appropriate layout into an aesthetically appealing ad to get an approval from the client

CO160: Apply creative skills, copywriting skills to create promotional design For Communicating The Message 

Approach In Teaching:

Discussion, Tutorials, Brainstorming, Research, Comparative Studies

Learning Activities For The Students:

Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn, Free Exploration, Focused Exploration, Media Analysis, Think Aloud, Panel Discussion, Oral Explanation

Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions