Coming soon
Advertising Art & Ideas II (Theory)
Paper Code:
VAA 331
Credits:
02
Contact Hours:
30.00
Max. Marks:
100.00
Unit I:
Unit I
Campaign Planning and its objectives
Unit II:
Unit II
The value of Planning, Designing and Layout: Pre layout planning
Unit III:
Unit III
Layout procedure: Thumbnail sketches, Rough layout, Comprehensive layout
Media of Visual Communication
Unit IV:
Unit IV
Printing Processes: Relief, Intaglio, planography, silkscreen and other modern printing techniques
Unit V:
Unit V
A brief of advertising agency
References:
Books recommended:
Advertising Art & Ideas by G. M. Rege
The Advertising Hand Book by Dell Dennison
Academic Year:
