Sales Promotion
Importance of sales promotion
Difference between Advertising & Sales Promotion
Tools & Techniques of Sales Promotion
Trade Promotion
Consumer Promotion
Direct Marketing & Personal Selling
What is Direct Marketing ?
Advantages & Disadvantages of Direct Marketing
Major tools of Direct Marketing
What is Personal Selling ?
How it works ?
Principles of Personal Selling
Strengths & Weakness of Personal Selling
Public Relation
Definition of Public Relation
Comparison between Advertising & Public Relation
Need & Scope of Public Relation
Basic elements of Public Relation
Objectives of Public Relation
Public Relation Advertising
Packaging and Labels
The purposes of packaging and package labels,
Packaging & Sales Promotion
New Packaging Trends,
Packaging types,
Packaging Materials,
Symbols used on packaging
Motivational and Advertising Research
Importance of Motivational Research,
Advertising Research, Reasons for measuring advertising effectiveness.
Pre Test & Post Test (What to test, when to test and where to test.)